Cisco were seeking for more breakthrough platforms. This year they were the first sponsors of Times Mobile which helped them tap into their target market on another level.
Tourism New South Wales (TNSW) were looking for a media partnership to encourage affluent UK travellers with an interest in culture and arts, to visit Sydney during the summer.
Volkswagen wanted to build awareness of the VW Eos model by highlighting Eos as a stylish and classic choice for their target audience (ABC1 Men / Women 35+).
The latest National Readership Survey results for July to December 2008 shows that readership of The Times (Monday to Friday) rose by 9% year on year to an average of 1.8 million readers.