Tourism New South Wales (TNSW) were looking for a media partnership to encourage affluent UK travellers with an interest in culture and arts, to visit Sydney during the summer.
Volkswagen wanted to build awareness of the VW Eos model by highlighting Eos as a stylish and classic choice for their target audience (ABC1 Men / Women 35+).
News International’s Adam Whitehurst scooped the award for Media Salesperson of the Year at April’s Drum Media Awards, beating competition from five other nominees in the category.