Standard Formats

Times Online offers advertisers four key formats which enable them to raise awareness of their brands among Times Online’s valuable audience and drive traffic to their own websites. These large sizes are simple and dominant to ensure the largest possible space for creative messaging and advertiser brands are well profiled and highly visible to users.

Leaderboard (728 x 90)

The Leaderboard is the main advertising position at the top of every page of Times Online above the masthead. 

Advertisers can choose to run their campaign by run of site or by choosing a targeted page or section of the site.

Skyscraper (160 x 160)

The Skyscraper is the vertical column on right hand side of every web page. Advertisers can choose to run their campaign by run of site or by choosing a targeted page or section of the site.

MPU (300 x 250)

The MPU is the large square format that spans both of the right hand columns and is situated above the fold. This larger space offers advertisers maximum creativity and many maximise this size through the use of video and audio. Advertisers can choose to run their campaign by run of site or by choosing a targeted page or section of the site.

Half Page (3900 x 600

As its name suggests, this larger space – which overlays Times Online above the fold - offers advertisers maximum creativity and standout and many maximise this size through the use of video and audio. Advertisers can choose to run their campaign by run of site or by choosing a targeted page or section of the site. 

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