NI commercial

The Times

The Integrated Solutions team creates bespoke campaigns through a “big idea” that works across a number of platforms

Do you have a question?

This page should give you the answer to one of the more frequently asked questions. If it doesn't please contact one of our Integrated Solutions team.

Is there a minimum budget for an integrated solution?
No, an integrated solution is scaled according to your budget. However, we will will work in partnership with you to evaluate the scale of the solutions according to it's ability to achieve client's objective.

Do you use every channel for an integrated solution?
No, the solution is tailored around the audience you client want to connect with. The suitabilty of each channel is evaluating depending on how well it can deliver for the audience and deliver the content idea.

How do you decide who works on my project team?
The team will always include a Solutions Manager, a Campaign Co-ordinator and a representative from Editorial. Depending on the scale and type of project, specialists in digital, marketing or events will be involved too.

What is the difference between the Solutions Manager and the Campaign Co-ordinator?
The Solutions Manager responds to the initial brief with the content idea, insights and plan. Most of them are experienced planners or strategists with a background in media agencies. The Campaign Co-ordinator manages the process once the deal is agreed. They make sure the campaign runs smoothly from start to finish. In other words, they ensure the research is done, organise events or 3rd-party suppliers, and report back on final results.

Who do I contact?
In the first instance, contact a member of the Integrated Solutions team. Click here for contacts.

How will my campaign be measured?
We strongly advise you to budget for measurement. We use an independent research agency to conduct our measurement but are happy to work with you to determine the most robust way to prove a return on investment.

How will I be billed?
We tend to bill you by media. We can put together one central bill for the project if that is more convenient.