Advertorials

Advertorials are an effective way for clients to utilise the journalist & design expertise within Times Media, whilst being able to be actively involved with the content and deisgn. 

Within The Times advertorials can be placed in The Times Magazine, The Knowledge, Sport, Business, Body & Soul, The Game, Times2, Screen, Sounds, Bricks and Mortar. Across The Sunday Times advertorials may run within the Magazine, Style, Home, InGear and Travel.

All advertorials are subject to editorial approval so that the subject matter is in keeping to the magazine and appealing to the reader. As they are also advertisment they must also clearly be highlighted as such.

Internal research has shown that Advertorials can be 3 times more effective than standard display advertising when used in an indepth creative content campaign across our titles.

For a more in depth case study that shows how advertorials can help you achieve your marketing objectives please see the Peroni case study. 

A subtle form of communication

Clients are encouraged to work as closely possible with editorial, ensuring that the advertorial communication benefits fully from the qualities of the publication in which it features.

• Reflecting the tone of voice of the publication
• Editorial expectations are reflected in the advertorial
• Maximum standout as only one advertorial is allowed per issue
• Advertorials are perceived as consistently relevant to the reader, high quality and trustworthy

 Please contact Isabel.Bauckham@newsint.co.uk for further Advertorial opportunities.