Times Media

Archive

• BMW

  BMW wanted the ‘progressive mainstream’ audience to reappraise the brand by associating it with relevant content or products

• IBM

  IBM wanted to position its wealth of thought leadership and innovation in front of senior business executives.

• Ford

  Ford wanted to build the Ford Galaxy brand by demonstrating the fun to be had with a family car.

• Ariel

  Ariel wanted to encourage readers of The Times to engage with their environmental campaign message to do a good turn to 30°C.

• Carbon Trust

  The Carbon Trust wanted to raise awareness of
  climat change and their audience and increase members of the Carbon Trust Management programme.

• Peroni

  Peroni wanted to encourage non-traditional beer drinkers to start drinking Peroni by reinforcing the brand’s stylish Italian heritage.

• Jaguar

  The objective was to change the audience's perception of Jaguar from being a "car brand" to a "luxury brand".

• Smart

  The objective was to develop innovative creative media ideas that would deliver against the smart core brand values of joy of life, functionality and innovation.

• Guinness

  2004 saw Guinness sign up to be the Official Beer of the GB & Irish Lions 2005 Tour of New Zealand.

• RBS

  Royal Bank of Scotland were looking to make more of their sponsorship of the 6Nations tournament by extending their communication to new audiences.

• Betfair

  Betfair was keen to make a substantial investment around the 2006 FIFA World Cup to generate new customers.

• Cisco

  The objective was to increase awareness of the Cisco brand among business and IT decision makers.

• Clinique

  Clinique were looking for an effective way to communicate the benefits of Clinique Skin Supplies for Men to upmarket men aged 18-34.

• Qatar Airways

  Qatar wanted to communicate that it is one of only four airlines to achieve five star status and to educate readers of The Times about their extensive route network.

• Interactive Brain Training

  Samantha Andrews (Snr Commercial Features Executive) worked closely with The Knowledge editorial team to create a bespoke booklet for Nintendo DS.

• Orange - Workplace Revolution

  Orange successfully positioned itself as a key player in business communications through a bespoke microsite on Times Online dedicated to the workplace.

• Lucozade Sports

  Lucozade wanted to place their brand at the heart of football statistics to strengthen their involvement with clubs and players across the country.

• Bank of Scotland

  The Bank of Scotland wanted to reinforce its position as the bank for entrepreneurs in the UK.