Times Media
The Advertising Resource from The Times, The Sunday Times and Times Online
Times Media creates bespoke, innovative and effective campaigns that work across a number of platforms and deliver ROI.
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Ford
Ford wanted to build the Ford Galaxy brand by demonstrating the fun to be had with a family car.
Cool Dads was designed to appeal to fathers. Three celebrity dads – GMTV presenter Andrew Castle, Olympic Gold medallist Linford Christie and former England and Liverpool football player
John Barnes - were chosen to go on fun days out with their children and friends.
The days out were chosen to highlight the various attributes of the Ford Galaxy e.g. day at the snowdome with Linford Chrisitie showcased the boot size for all the ski equipment.
Thirteen pre-promote advertisements heralded one 12 page bound glossy supplement and one 16 page A4 bound
glossy supplement both in The Sunday Times which profiled the days and Times Online ran a Cool Dads competition where children could nominate their Dad and post photographs.
More than 800 children wrote in telling us why their Dad was cool.
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