Ariel

Ariel wanted to encourage readers of The Times to engage with their environmental campaign message to do a good turn to 30°C.

Commercial Features worked with our in house Design Director to create a bespoke sticker book containing a series of cartoon strips with advice for a greener home such as one for the television saying Don’t leave me on stand by, Be a bright spark switch me off for a room light and Count your cuppas only boil what you need for the kettle.

The booklet was promoted on the polybag and bound into The Times Magazine and 2,000 extra copies were distributed as part of Ariel’s summer road show activity. In addition throughout the eight week campaign the Energy Doctor Surgery ran in Body & Soul to answer readers’ green dilemmas and the content was transposed onto Times Online.