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The Carbon Trust wanted to raise awareness of
climat change and their audience and increase members of the Carbon Trust Management programme.
The Times hosted a breakfast briefing with the Carbon Trust on Carbon Strategies: Championing a Low Carbon Future for 100 chief executives, chief financial executives and chief operational officers from FTSE companies at Tate Modern where David Cameron, Leader of the Opposition, was guest speaker.
A campaign involving in paper and online ads and focus reports, a promotion, a 32 page A5 handbook and direct mail was designed to encourage business readers of The Times to enter the Carbon Trust Management programme.