Interactive Brain Training

Samantha Andrews (Snr Commercial Features Executive) worked closely with The Knowledge editorial team to create a bespoke booklet for Nintendo DS.  The booklet contained a variety of different brain training puzzles, the aim was to showcase the importance of excercising your mind.

One of the challenges facing the team was to ensure the interactivity of the Nintendo DS console was highlighted, quite a challenge when dealing with a traditionally static medium.

Not a team to be defeated, we liaised with our Commercial Printing arm to come up with a concept that utilised paper technology. The format utilised scratch of panels that  meant readers could actively interact with the page.

Not content with this cobranded bespoke advertisments were created that mimicked the look of the console, editorial flashes on the front cover and a fully branded partnership supplement completed the acitivity.

All this bespoke activity resulted in a delighted client and a truly integrated creative print campaign.