Times Media
The Advertising Resource from The Times, The Sunday Times and Times Online
Times Media creates bespoke, innovative and effective campaigns that work across a number of platforms and deliver ROI.
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Lucozade Sports
OBJECTIVES
Lucozade wanted to place their brand at the heart of football statistics to strengthen their involvement with clubs and players across the country.
THE SOLUTION
Times Media integrated Lucozade into the Fink Tank using the phrase Fuelled By Lucozade Sports. The Fink Tank is the most respected statistical analysis of football in the UK press and Lucozade became closely associated with the column throughout the campaign. The sponsorship was supported by The Fink Tank Predictor and a weekly ticketing competition that encouraged engagement via Times Online. Through these channels Times Readers came to understanding the relationship between Lucozade and Sport Statistics.
THE RESULTS
Microsite achieved 199,268 page impressions and 114,964 unique users.
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