Times Media
The Advertising Resource from The Times, The Sunday Times and Times Online
Times Media creates bespoke, innovative and effective campaigns that work across a number of platforms and deliver ROI.
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FORD GALAXY
OBJECTIVES
To raise awareness of Ford Galaxy as the car that has the family at the heart of its proposition.
THE SOLUTION - Galaxy of Stories
Celebrities were recruited to record their favourite children's stories. These were then distributed via Times Online as podcasts and publicised in paper. The campaign was a joint partnership with Classic FM, who distributed the stories both on air and via iTunes.
THE RESULTS
113,699 downloads of the stories. Website achieved 157,469 impressions and 55,652 unique visitors.
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