Latest News

• Sunday Times and Times brands ranked number one for business

• News International Announces New Appointments in Commercial Division

• Times Media co-hosts the IPA Strategy Conference 2008

• Adam Whitehurst wins Media Salesperson of the Year at the Drum Media Awards 2008.

• Adam Whitehurst nominated for Salesperson of the Year





Older News

• Partnership renewed with Bank of Scotland Corporate

• Times Media Appoints Head of Clients

• Times Online announces record traffic

• Times Media Launches Times Mobile

• Wine and dine with Times Online and The Sunday Times Wine Club

• Spinvox gives voice to Times Online’s ‘Your world’ campaign from BMW

• Times Media appoints motors client specialist

• The Times launches luxury glossy magazine

• Times Media appoints IT and telecoms specialist

• Times Media Announces new partnerships with IBM

• RMG Connect & HSBC partner with The Times for revolutionary mailing pack

• Times Media appoints digital commercial director from AOL

• Times Media wins exclusive press campaign to promote BA Club World

Times Media Announces new partnerships with IBM

4th December 2007

Times Media today announces that it is launching a new series of business podcasts sponsored by IBM.

The new campaign follows the success of the IBM The Best of the MBA campaign which ran in The Times and at Times Online last year and has been shortlisted in the Media Week Awards 2007 Sales Pitch (Niche) category.

The second series of business podcasts is entitled Twelve Business Ideas that are Changing the World. This new series will hear from 12 influential business figures from a wide range of sectors as they explain an idea that they think is fundamentally changing the way we do business today.

The series launches with Jean-Pierre Garnier, Chief Executive of  Glaxo SmithKline discussing medicine in the developing world. The second episode will be Ian Davis, Managing Director of McKinsey talking about Government as a business. Other speakers will include Mervyn Davies, Chief Executive of  Standard Chartered Bank, Sir Ronald Cohen, Founding partner of Private equity firm Apax,  Ben Verwaayen, CEO of BT and Arun Sarin, CEO of  Vodafone and Stuart Rose, Chief Executive of Marks&Spencers.

The series will also be covered in the paper and online with The Times’ specialist writers looking behind the themes and providing analysis.

Alan Flack, Strategic Brand Manager, IBM said: “The Best of the MBA was extremely successful for IBM; more than 10,000 IBM thought leadership papers were downloaded by their business audience. We want to work with Times Media again in a similar way to re-create this success. The 12 business ideas that changed the world is an exciting and engaging campaign idea and enables us to showcase the excellent work that IBM does.”

Claire Myerscough, Development Director, Times Media said: “The Best of the MBA which we ran last year was extremely successful both for us and IBM so it made sense for us to extend the partnership. Twelve Business Ideas that are Changing the World will enable IBM to showcase their thought leadership to our business audiences and to associate themselves with our unrivalled business coverage.”