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The Times launches luxury glossy magazine

4th December 2007

The Times today announces the launch of Luxx, an exquisite large format 64 page quarterly glossy magazine, dedicated to showcasing the very best things in modern life that money can buy.

Lavishly photographed and produced, Luxx will bring the very best of Times journalism to the worlds of women and men's fashion, jewellery, accessories and watches; bespoke travel and hotels; design, property and collecting.

Luxx will speak, unashamedly, to upmarket Times readers, who have sophisticated tastes and a thirst for quality and innovation, and who are looking for knowledge and inspiration to guide them in their choices, whether it's buying a pair of bespoke shoes, planning a rooftop swimming pool or commissioning a piece of furniture. The new luxury is not about it-labels: it is about authentic products, beautifully produced or well-sourced, and rare, individual pieces. Luxx will be an indispensable guide to the stories behind the best things in life.

Edited by Tina Gaudoin, with contributions from a range of Times writers including Lisa Armstrong, Tom Stubbs, Kate Reardon and Lucia van der Post, the launch issue will be published on 17 November 2007. Advertisers include Jimmy Choo, Raymond Weil Watches and Dom Perignon.

Tina Gaudoin, Editor, Luxx, said: “Luxury has changed, and at Luxx we believe that true luxury is rarefied, carefully considered – and always exquisite. It is not necessarily overt (read bling) but it is always lovingly, painstakingly, passionately crafted by experts – be it a Bottega Veneta bag, an Aston Martin DB9 or a bespoke Amazon eco-adventure. At Luxx we tell the story of a product, why and how it works and what makes it special. Luxx is for people whose taste levels are elevated well beyond the world of labels and masstige. At Luxx we have a unique take on luxury, because so do our readers.”

Robert Thomson, Editor of The Times, said: The luxury consumer is a discerning consumer. With a broad range of interests, an appetite for luxury products and the sybaritic experiences that life has to offer, Luxx will be the perfect partner for those who want to seek out the finest pleasures as well as a deeper understanding of the stories behind some of the world’s most luxurious products. Elegant, informative and entertaining Times journalism will create a magazine that remains with the reader beyond the day of purchase.”

Dominic Carter, Trading Director, Times Media commented: “Luxx is an incredibly exciting new opportunity for our advertisers. Nearly one million AB readers of the Saturday Times do not read the Saturday FT, GQ, The Economist, Harper’s Bazaar, Vanity Fair or Vogue. Now the luxury sector – be it fashion, travel, property or motoring - will have the opportunity to target this rich and valuable audience within a truly luxurious environment.”