The Times

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Times Media co-hosts the IPA Strategy Conference 2008

29th May 2008

Times Media co-hosts the IPA Strategy Conference 2008Times Media co-hosted this year’s IPA strategy conference where three teams consisting leading sector professionals were challenged to devise a live, fictitious, pitch for the COI.  Walker Media’s Phil Georgiadis and Mark Syal, and M&C Saatchi’s Richard Storey and Simon Dicketts were voted the winning team for their response to a fictitious brief given by Peter Buchanan, Deputy Chief Executive of the COI, on establishing a dog owners’ register in the UK.  Having had just three hours to come up with the pitch, the winning team took 37% of the final vote after they recommended creating a physical symbol of ‘responsible dog ownership’ in the form of a silver rosette that would be attached to the dog’s collar.  They suggested that the scheme be renamed M.A.N (Merit in Authority over, and Nurture of, your dog) allowing the adoption of the line: ‘M.A.N. A dog’s best friend'; a clever spin on the commonly recognised inverse, ‘dog is man’s best friend.’ The voting was close with communication consultant Mark Earl’s team coming second with 35% of the vote, followed by CHI’s Johnny Hornby with 28%.  The winning team was presented by Claire Myerscough, Development Director of Times Media, with holiday vouchers worth £10,000. One of the greatest pressures on the industry today is to meet the demands of arriving at good answers fast. ‘It was fascinating to see what could be achieved in a short space of time,’ said COI’s Peter Buchanan.

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