The Sunday Times

The Sunday Times is Britain’s most successful and innovative broadsheet newspaper.

It is renowned for the courage of its investigative journalism, the authority of its opinion pages, the indispensability of its news and business coverage and the breadth and depth of its features.

The recent triumphs of The Sunday Times include many major world exclusives, but courageous and campaigning investigative journalism is only one part of what makes The Sunday Times Britain’s most authoritative newspaper. The newspaper is equally known for the rigour of its political coverage, the vigour of its editorials, and its commitment to providing a platform for a diverse and pluralistic range of options.

At the same time the newspaper offers great value to readers with Culture, which covers all of the Arts and entertainment and Style which sets the pace in fashion, gossip and social comment. The Sunday Times Magazine – the first colour magazine to be printed by a newspaper - continues to lead the field with outstanding reporting and photography today.

• The Sunday Times continues to dominate the Sunday market, selling almost twice as many copies as its nearest rival, The Sunday Telegraph. For the September 2006 - February 2007 period it sold 1,279,139 copies
• The Sunday Times is read by 3,532,000 people
• The Sunday Times has a higher number and concentration of ABC1 (88%) and AB (62%) readers, than any other Sunday newspaper
• 42% of The Sunday Times' readership have a degree or higher
• Businesspeople - The Sunday Times reaches 510,000 businesspeople, which is more than any other publication  

Source: NRS January - June 2006, BBS 2005, ABC September  2006 - February 2007