The Sunday Times Magazine

• In the 60s The Sunday Times Magazine invented the concept of a colour supplement and catalogued the cultural trends and realignment of the nation's image.
• In the 70s The Sunday Times Magazine created "lifestyle " journalism as disposable income rose to meet reader's expanding aspirations.
• In the 80s The Sunday Times Magazine created the template for the coming age of celebrity with in-depth profiles and interviews culminating in The Rich List
• In the 90s The Sunday Times Magazine moved the goalposts again, applying investigative techniques to everyday issues which have harvested a crop of journalism awards

Over five decades The Sunday Times Magazine has remained one of the world's truly influential magazines - much imitated, from the New York Times Magazine to Figaro. Editorial executives from as far afield as Argentina and Hong Kong come to shadow Sunday Times Magazine executives "to see how it's done".

In its fifth decade The Sunday Times Magazine maintains its USP. With its core ingredients of photo-reportage and investigative journalism, our weekly aim is to compel the reader to commit; to surprise them with unpredictable and insightful journalism, to search for and identify those stories that are not on their radar screens, those stories that are not on their agendas but should be.

That nearly three million readers, men and women, young and old, turn to the magazine every week as a matter of habit, 42 years after its launch and through the paradigm shifts in their lifestyles and the market place proves it consistently matters.