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In the Saturday Travel, The Times helps readers to find the holidays that suit them best, whether they are families wanting a relaxing break, singles and groups of friends heading for city breaks, or more adventurous travellers who wish to explore off the beaten track.
Most weeks, the newspaper takes a thematic approach, concentrating on a place or type of travel, whether it’s looking at a destination such as Morocco or Brazil, or a type of travel such as villa holidays or adult gap-year trips. This makes the section more useful to readers, and therefore more likely to linger longer on their coffee tables.
The Times urges all its readers to think about the environmental impact their trip has on the host country, and the newspaper ensures that all its travel writers’ flights are carbon-offset, by making the appropriate donation to the organisation Climate Care each week.
The Times has been the media partner of the Responsible Tourism Awards since their inception in 2004. The 2007 awards, recently launched in the travel pages, are sponsored by Virgin Holidays. The awards’ rapid growth since 2004 suggests these issues have never been more important to our readers, and The Times is the national newspaper travel section with the most legitimate claim to be concerned about, and acting on, these matters.
The Times is also pleased to show its support for the travel industry by acting as media partners of events including the annual Institute of Travel and Tourism conference, and the Destinations travel show.