Our Audience

Our audience is growing faster than ever before. Our investment in content, both print and online, means more people can access us whenever and wherever they want. Most significantly, the re-launch of Times Online and the launch of Times Mobile in 2007 has been instrumental in achieving audience growth. Times Media now attracts more than 17 million people each year.

<p>Our audience is growing faster than ever before. Our investment in content, both print and online, means more people can access us whenever and wherever they want. Most significantly, the re-launch of Times Online and the launch of Times Mobile in 2007 has been instrumental in achieving audience growth. Times Media now attracts more than 17 million people each year.</p><p><img src="../../images/cms/audience-graph.jpg" border="0" /></p>

Listening to our audience

We spend time listening to what our audiences want and in particular, how they respond to the content we create for them. Below are a series of voxpops that give you a flavour of our audience and the diversity of their content needs.

<p>We spend time listening to what our audiences want and in particular, how they respond to the content we create for them. Below are a series of voxpops that give you a flavour of our audience and the diversity of their content needs.</p>

More about our audience

Understanding what our audiences want and in what format is crucial to our future success. We have a dedicated Customer Insight and Data Team who have a vast depth of knowledge about our audiences. As well as helping to shape the consumer products, they provide services for advertisers. These services focus on proving return on investment and providing bespoke insight for specific clients.

Here are a selection of research studies that Times Media use to deliver better insights for clients:

We also utilise syndicated industry surveys of NRS and TGI, to further enhance our understanding of UK consumers and their interaction with media and with brands:

<p>Understanding what our audiences want and in what format is crucial to our future success. We have a dedicated Customer Insight and Data Team who have a vast depth of knowledge about our audiences. As well as helping to shape the consumer products, they provide services for advertisers. These services focus on proving return on investment and providing bespoke insight for specific clients.</p><p>Here are a selection of research studies that Times Media use to deliver better insights for clients: </p> <div class="list1-insight"> <li><h3><img src="../../images/cms/case_studies/readerpanel.jpg" border="0" />Times Media Reader Panel </h3> <p>A Panel of more than 4000 Times Media readers who we can talk to about anything from their views on the news to advertising awareness</p></li> </div> <div class="list1-insight"> <li><h3><img src="../../images/cms/case_studies/BBS.gif" border="0" />BBS </h3> <p>The British Business Survey (BBS) is the leading business source in the Ukconducted by Ipsos-RSL. Based on a sample of 3000 respondents, the survey represents a universe of 1.5 million senior business people. The survey is conducted every 2 years.</p></li> </div> <div class="list1-insight"> <li><h3><img src="../../images/cms/case_studies/touchpoints.gif" border="0" />Touchpoints </h3> <p>The IPA TouchPoints survey looks at how consumers are spending their time in todays multi-media world, offering a week in the life picture on both consumer and media behaviour.</p> </li> </div> <div class="list1-insight"> <li> <h3><img src="../../images/cms/case_studies/NMA.gif" border="0" />NMA </h3> <p>The NMA is an independent body whose remit is to demonstrate newspapers' effectiveness to advertisers.</p> </li> </div> <p>We also utilise syndicated industry surveys of NRS and TGI, to further enhance our understanding of UK consumers and their interaction with media and with brands: </p> <div class="list1-insight"> <li> <h3><img src="../../images/cms/case_studies/NRS.gif" border="0" />NRS </h3> <p>NRS provides an estimate of the number of readers of a publication and the type of people those readers are in terms of demographic and lifestyle characteristics.</p> </li> </div> <div class="list1-insight"> <li> <h3><img src="../../images/cms/case_studies/TGI.gif" border="0" />TGI</h3> <p>TGI is a recognised leader for providing insight on usage of 4,000+ brands in 500 product areas for those aged 15+. Premium TGI provides insight the AB demographic group.</p> </li></div>